Business Management

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Business Management - Certificate - Social Media Marketing

Employment Information

$104,000 starting annual wage
$135,200 average annual wage
$165,651 potential annual wage
  • Employment and Wage Data Sources

    BTC graduate employment rates:
    The graduate employment rate reflects placement rates of students who graduated from BTC in 2014-15, 2015-16, and 2016-17. The Washington State Board for Community and Technical Colleges Data Linking for Outcomes Assessment database pulls from Unemployment Insurance (UI) data across Washington and Oregon. UI data do not reflect BTC graduates who (a) are employed in states beyond those listed above or outside of the United States, (b) are self-employed, (c) are active duty members of the armed forces, (d) continued on to another educational institution, and/or (e) did not provide a social security number while enrolled at BTC.

    Wages:
    Washington State Employment Security Department 2018 Occupational Employment and Wage Estimates ( esd.wa.gov) reflect 2014-2017 employment

    Starting annual wage = 25th percentile
    Average annual wage = 50th percentile
    Potential annual wage = 75th percentile

Estimated Program Costs

Entry Information

When Can I Start?

Students may begin this program Fall, Winter, Spring, or Summer quarters.

What are the Minimum Entry Requirements?

Admissions application and assessment testing in Reading, Math and Writing is required. Your score on the test and/or your previous transcripts will determine where you begin your course sequence. Contact Admissions at 360.752.8345 or at admissions@btc.edu for assistance with academic planning.

  • Students are expected to have a basic understanding of web technologies and marketing concepts prior to registering for the Social Media Marketing classes.

What are My Next Steps?

1. Apply to BTC and Financial Aid
2. Assess Your Starting Point
3. Take an Advising & Registration Session
4. Prepare to Attend

Classes

Total Program Credits:

20

  • Program Specialty

  • BUS 127Social Media Marketing5 CR
  • BUS 128Search Engine Marketing5 CR
  • BUS 129Social Media Marketing Campaign5 CR
  • BUS& 101Introduction to Business5 CR

Program Outcomes

Students will learn core business practices, principles, and theories allowing them to make immediate and significant contributions in the workplace. Students will gain the knowledge, skills, and abilities necessary to coordinate human, financial and material resources to achieve organizational objectives while adhering to government guidelines. 

Students completing the Social Media Marketing track will also be able to:
  • Describe SMART social media goals to achieve successful online campaigns;
  • Evaluate a company’s current situation, isolate social media issues and provide solutions by identifying appropriate social media marketing portals to influence consumer and improve the company’s reputation;
  • Create a social media marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics;
  • Use analytics to monitor and evaluate progress.

Employment Outlook

Social Media Marketing:

Students pursuing the Social Media Marketing track may begin working as a Social Media Specialist, Digital Engagement Specialist or Public Relations Specialist and progress to Online Community Manager or Social and Community Service Manager.

Faculty & Support

Photo of Marcia Pedersen
Marcia Pedersen
Business & Computer Information Systems

Marcia Pedersen has a Bachelor of Science and Master of Education degrees from Central Washington University and has taught a variety of courses over 27 years including computers, finance, law, entrepreneurship, office procedures and English. She is certified in Microsoft Office Word, Excel, Outlook, PowerPoint and Access. Her professional networks are with the National Business Education Association, Washington Association of Career and Technical Education, and Washington State Business Education Association. In addition, she has worked as a receptionist, legal secretary, athletic program manager, clerical testing administrator, lifeguard, and juvenile detention officer. She enjoys traveling, scuba diving, reading, volunteering with search and rescue, and spending time with her family—two and four-legged!