Business Management

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Business Management - Certificate - Social Media Marketing

Employment Information

Data are provided on a program (not credential) level

69% BTC graduate placement rate1

$70,651 starting annual wage2
$96,055 average annual wage2
$128,285 potential annual wage2

  • Employment and Wage Data Sources

    1Employment data come from the Washington State Board for Community and Technical Colleges (SBCTC) and reflect WA/OR employment for students enrolled at BTC between 2017-18 and 2019-20. Students are included in the employment rate if they left with a credential. Rates are not shown for programs with fewer than 10 students meeting the above criteria.

    2Whatcom County and WA State wage data come from Washington State Employment Security Department (ESD) 2021 Occupational Employment and Wage Estimates and reflect 2018-21 employment. Wage data represent occupations that BTC faculty have identified as the most relevant career paths for program graduates. Note that these wages reflect employees with varying educational levels/credentials. For cases in which multiple occupations have been identified by faculty, a weighted percentile is calculated using each occupation’s percentile wage and employment size estimate. Wages are not shown for programs for which occupations do not meet the ESD’s minimum thresholds for publishing. If the program has wage data from the Washington SBCTC that involves shift work, these ESD wages reflect the same number of hours used in the annual wage calculation. Starting wage = 25th percentile, median wage = 50th percentile, wage potential = 75th percentile.

  • Estimated Program Costs

Tuition Fees and Rates overview page

Entry Information

When Can I Start?

Students may begin this program Fall, Winter, Spring, or Summer quarters.

What are the Minimum Entry Requirements?

Admissions application and assessment testing in Reading, Math and Writing is required. Your score on the test and/or your previous transcripts will determine where you begin your course sequence. Contact Admissions at 360.752.8345 or at for assistance with academic planning.

  • Students are expected to have a basic understanding of web technologies and marketing concepts prior to registering for the Social Media Marketing classes.

What are My Next Steps?


Total Program Credits: 20

  • Current Students: Learn how to use this page to register for classes

  • Program Specialty

  • BUS& 101Introduction to Business5 CR
  • BUS 127Social Media Marketing5 CR
  • BUS 128Search Engine Marketing5 CR
  • BUS 129Social Media Marketing Campaign5 CR
  • View past class requirements for this program.

Program Outcomes

Students will learn core business practices, principles, and theories allowing them to make immediate and significant contributions in the workplace. Students will gain the knowledge, skills, and abilities necessary to coordinate human, financial and material resources to achieve organizational objectives while adhering to government guidelines. 

Students completing the Social Media Marketing track will also be able to:
  • Describe SMART social media goals to achieve successful online campaigns;
  • Evaluate a company’s current situation, isolate social media issues and provide solutions by identifying appropriate social media marketing portals to influence consumer and improve the company’s reputation;
  • Create a social media marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics;
  • Use analytics to monitor and evaluate progress.

Employment Outlook

Social Media Marketing:

Students pursuing the Social Media Marketing track may begin working as a Social Media Specialist, Digital Engagement Specialist or Public Relations Specialist and progress to Online Community Manager or Social and Community Service Manager.

Faculty & Support

  • Degrees and Credentials

    Certificate, Professional Technical Education, Washington State

    BA, Business/Management, University of Phoenix

    MBA, Business Administration, University of Phoenix

    Certificate, Professional in Human Resources, HR Certification Institute

    Certificate, Certified Professional, Society for Human Resources Management