Business Management

Business Management - Certificate - Social Media Marketing

Employment Information

Data are provided on a program (not credential) level

90% BTC graduate placement rate¹

$73,056 starting annual wage²
$99,313 average annual wage²
$143,240 potential annual wage²

Employment and Wage Data Sources

¹Employment data come from the Washington State Board for Community and Technical Colleges (SBCTC) and reflect WA/OR employment for students enrolled at BTC between 2016-17 and 2018-19. Students are included in the employment rate if they left with a credential. Rates are not shown for programs with fewer than 10 students meeting the above criteria.

²Wage data come from Washington State Employment Security Department (ESD) 2020 Occupational Employment and Wage Estimates (Washington State wage) and reflect 2015-2018 employment. Wage data represent occupations that BTC faculty have identified as the most relevant career paths for program graduates. Note that these wages reflect employees with varying educational levels/credentials. For cases in which multiple occupations have been identified by faculty, a weighted percentile is calculated using each occupation’s percentile wage and employment size estimate. Wages are not shown for programs for which occupations do not meet the ESD’s minimum thresholds for publishing. If the program has wage data from the Washington SBCTC that involves shift work, these ESD wages reflect the same number of hours used in the annual wage calculation. Starting wage = 25th percentile, median wage = 50^th percentile, wage potential = 75th percentile.

Estimated Program Costs

Tuition Fees and Rates

Entry Information

When Can I Start?

Students may begin this program Fall, Winter, Spring, or Summer quarters.

What are the Minimum Entry Requirements?

Admissions application and assessment testing in Reading, Math and Writing is required. Your score on the test and/or your previous transcripts will determine where you begin your course sequence. Contact Admissions at 360.752.8345 or at admissions@btc.edu for assistance with academic planning.

Students are expected to have a basic understanding of web technologies and marketing concepts prior to registering for the Social Media Marketing classes.

What are My Next Steps?

1. Apply to BTC and Financial Aid
2. Assess Your Starting Point
3. Advising & Registration
4. Prepare to Attend

Classes

Total Program Credits: 20

Current Students: Learn how to use this page to register for classes
You are now able to sign up for classes in ctcLink using the class list below. It requires certain steps to work smoothly. Please read and follow the instructions:
Once at the beginning of each session:
- Follow the link below which will open the ctcLink login screen in a new browser tab
- In the new tab login to ctcLink
- Return back to this tab
These steps log you into ctcLink and keep you logged in until you log out manually or close your browser. If you or a public computer it is good security practice to logout and close all browser windows when you are done.
Proceed to ctcLink login in new window
For each class:
- Click on the name of the class below to show future offerings
- Click the 'Find in ctcLink' button below the class you wish to find
- A new tab with the ctcLink Class Search tool will open
- Click the 'Search' button
- Only the specific class you selected will show. If logged in following the steps above, you will be able to register for the class.

Program Specialty

BUS& 101

Introduction to Business

5 CR

BUS 127 Social Media Marketing 5 CR
This course provides an introduction to social media marketing (SMM). Special emphasis is placed on creating a social media marketing plan which uses social media platforms to positively influence consumers toward a brand, product, or service. Explore and practice managing social networks like Facebook, Twitter, LinkedIn, Tumblr as well as emerging platforms.
BUS 128 Search Engine Marketing 5 CR
Search Engine Marketing is the process of promoting a Web site, product or company through both search engine optimization and search advertising. This course examines ways to improve traffic to the Web site by improving the ranking in search engine results and paid advertising. Become familiar with different types of marketing data and learn to combine them to answer business questions. Develop a measurement plan for a marketing campaign, and learn to set up the plan so it generates actionable data.
BUS 129 Social Media Marketing Campaign 5 CR
Students will complete a social media marketing campaign for an organization. By identifying the organizations target market and the social media portals where the organization participates. Students will learn to set measurable goals; design innovative strategies and select appropriate social media portals, craft compelling content to attract and influence the intended audience, monitor and measure progress on a regular basis, and tune the social media marketing campaign to account for the ever changing nature of consumer tastes and the social Web.
Future Offerings:
Spring 2022
04/05/2022-06/23/2022 Feeney
Icon Key
- Online Asynchronous
- Online Synchronous
- Hybrid Asynchronous
- Hybrid Synchronous
- Face-to-Face
- Self-Support
- Definitions
  Online Asynchronous - The class is taught completely online. There are no scheduled class times that are required; all online work is completed asynchronously. There is no face-to-face instruction.
  Online Synchronous - The class is taught completely online; attendance at scheduled online class meetings at specific times is required. There is no face-to-face instruction.
  Hybrid Asynchronous - This is a hybrid class. The class meets face-to-face for scheduled classes at specific times; all online work is completed asynchronously.
  Hybrid Synchronous - This is a hybrid class. The class meets both face-to-face and online for scheduled classes at specific times.
  Face-to-Face - This class meets face-to-face for scheduled classes at specific times. There is no online instruction, although an online learning platform may be used supplementally.
  
  Self Support - Self-Support classes have different fees and refund policy than state-supported classes. See the Tuition and Fees page for more details.
  
  Synchronous - Online class meetings are scheduled to occur in real time.
  Asynchronous - No required online class meetings are scheduled.
  
  Note: All modalities include regular coursework due dates and require class participation.

View past class requirements for this program.
Select the year closest to the year started, without going over, to see program requirements for a student who started the program that year:

Program Outcomes

Students will learn core business practices, principles, and theories allowing them to make immediate and significant contributions in the workplace. Students will gain the knowledge, skills, and abilities necessary to coordinate human, financial and material resources to achieve organizational objectives while adhering to government guidelines.

Students completing the Social Media Marketing track will also be able to:

Describe SMART social media goals to achieve successful online campaigns;
Evaluate a company’s current situation, isolate social media issues and provide solutions by identifying appropriate social media marketing portals to influence consumer and improve the company’s reputation;
Create a social media marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics;
Use analytics to monitor and evaluate progress.

Employment Outlook

Social Media Marketing:

Students pursuing the Social Media Marketing track may begin working as a Social Media Specialist, Digital Engagement Specialist or Public Relations Specialist and progress to Online Community Manager or Social and Community Service Manager.

Spring 2022
	04/05/2022-06/23/2022			Miller
Summer 2022
	07/06/2022-08/30/2022
Fall 2022
	09/20/2022-12/09/2022	T	10:30 AM-12:40 PM	Miller
Winter 2023
	01/04/2023-03/24/2023			Miller
Spring 2023
	04/05/2023-06/23/2023	T	10:30 AM-12:40 PM	Miller

Business Management

Business Management

Business Management - Certificate - Social Media Marketing

Employment Information

Estimated Program Costs

Entry Information

When Can I Start?

What are the Minimum Entry Requirements?

What are My Next Steps?

Classes

Total Program Credits: 20

Current Students: Learn how to use this page to register for classes

Program Specialty

View past class requirements for this program.

Program Outcomes

Students completing the Social Media Marketing track will also be able to:

Employment Outlook

Social Media Marketing:

Faculty & Support

Elizabeth Miller