Business Management

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Business Management - Certificate - Social Media Marketing

Employment Information

Data are provided on a program (not credential) level

90% BTC graduate placement rate1

$73,056 starting annual wage2
$99,313 average annual wage2
$143,240 potential annual wage2

  • Employment and Wage Data Sources

    1Employment data come from the Washington State Board for Community and Technical Colleges (SBCTC) and reflect WA/OR employment for students enrolled at BTC between 2016-17 and 2018-19. Students are included in the employment rate if they left with a credential. Rates are not shown for programs with fewer than 10 students meeting the above criteria.

    2Wage data come from Washington State Employment Security Department (ESD) 2020 Occupational Employment and Wage Estimates (Washington State wage) and reflect 2015-2018 employment. Wage data represent occupations that BTC faculty have identified as the most relevant career paths for program graduates. Note that these wages reflect employees with varying educational levels/credentials. For cases in which multiple occupations have been identified by faculty, a weighted percentile is calculated using each occupation’s percentile wage and employment size estimate. Wages are not shown for programs for which occupations do not meet the ESD’s minimum thresholds for publishing. If the program has wage data from the Washington SBCTC that involves shift work, these ESD wages reflect the same number of hours used in the annual wage calculation. Starting wage = 25th percentile, median wage = 50th percentile, wage potential = 75th percentile.

Estimated Program Costs

Entry Information

When Can I Start?

Students may begin this program Fall, Winter, Spring, or Summer quarters.

What are the Minimum Entry Requirements?

Admissions application and assessment testing in Reading, Math and Writing is required. Your score on the test and/or your previous transcripts will determine where you begin your course sequence. Contact Admissions at 360.752.8345 or at admissions@btc.edu for assistance with academic planning.

  • Students are expected to have a basic understanding of web technologies and marketing concepts prior to registering for the Social Media Marketing classes.

What are My Next Steps?

1. Apply to BTC and Financial Aid
2. Assess Your Starting Point
3. Advising & Registration
4. Prepare to Attend

 

Classes

Total Program Credits: 20

  • Program Specialty

  • BUS 127Social Media Marketing5 CR
  • BUS 128Search Engine Marketing5 CR
  • BUS 129Social Media Marketing Campaign5 CR
  • BUS& 101Introduction to Business5 CR

Program Outcomes

Students will learn core business practices, principles, and theories allowing them to make immediate and significant contributions in the workplace. Students will gain the knowledge, skills, and abilities necessary to coordinate human, financial and material resources to achieve organizational objectives while adhering to government guidelines. 

Students completing the Social Media Marketing track will also be able to:
  • Describe SMART social media goals to achieve successful online campaigns;
  • Evaluate a company’s current situation, isolate social media issues and provide solutions by identifying appropriate social media marketing portals to influence consumer and improve the company’s reputation;
  • Create a social media marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics;
  • Use analytics to monitor and evaluate progress.

Employment Outlook

Social Media Marketing:

Students pursuing the Social Media Marketing track may begin working as a Social Media Specialist, Digital Engagement Specialist or Public Relations Specialist and progress to Online Community Manager or Social and Community Service Manager.

Faculty & Support

Photo of Marcia Pedersen
Marcia Pedersen

Marcia Pedersen has a Bachelor of Science and Master of Education degrees from Central Washington University and has taught a variety of courses over 27 years including computers, finance, law, entrepreneurship, office procedures and English. She is certified in Microsoft Office Word, Excel, Outlook, PowerPoint and Access. Her professional networks are with the National Business Education Association, Washington Association of Career and Technical Education, and Washington State Business Education Association. In addition, she has worked as a receptionist, legal secretary, athletic program manager, clerical testing administrator, lifeguard, and juvenile detention officer. She enjoys traveling, scuba diving, reading, volunteering with search and rescue, and spending time with her family—two and four-legged!